CLIENT
Sammontana
CHALLENGE
To consolidate the positioning of the premium Tre Marie collection by offering moments of experience to a medium-high target
WHERE
Milan, Turin, Florence, Rome, Madonna di Campiglio, Paris, Miami
PROJECT
To put together a series of iconic locations in fashion, design, art, food and hospitality. The results are very special tastings, window displays and installations, sales corners, events and gifts: among these events we especially remember the Christmas toast in Via della Spiga in Milan and the participation in the Salone del Mobile with a design packaging for the panettone. Our work for Tre Marie is a perfect example of real life product placement: among the various projects we carried out, this one stands out for the number of locations involved, their heterogeneity and the wide geographical area covered.
96
Location involved
#
Christmas toast in Via della Spiga, Milan
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Christmas toast in Via Tornabuoni, Florence
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Involvement during Design Week & Fashion Week, Milan
#
Gastronomic Week end at Madonna di Campiglio sky resort
10
Commercial Accounts opened in new retail channels
52K
Tastings & samplings during Holiday Season 2012
600K
Direct contacts generated in one season
Give your target a strong clear message addressing all the 5 senses.
Contact us now, we can help you.
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