To create brand awareness and product trials for Cucina Barilla.
Milan, Forte dei Marmi, Lerici
What would happen if we put an oven and Cucina Barilla recipe kits in a co-working space? You would certainly see incredible things. In co-workings in Milan we organised tasting days and demonstration corners to create direct experiences with the dedicated oven. Lunchtime, break-time and aperitifs became fun sharing moments for co-workers to discover Cucina Barilla. Using the co-working database we defined a communication strategy with the aim of promoting recipes tasting and the sale of dedicated subscriptions. In Milan and Versilia, the oven was also installed in apartments selected inside short-term rental platforms and the recipe kits were offered as an additional courtesy during the stay.
Co-working spaces involved in Milan
Apartments involved in Milan and Versilia
Months period activity
Targeted tastings & direct contact with the product
Give your target a strong clear message addressing all the 5 senses.
Contact us now, we can help you.CONTACT US