CLIENT
Unilever
CHALLENGE
To generate awareness and expectation before the launch of Magnum 5 Kisses Limited Edition
WHERE
Milan & Rome
PROJECT
It's spring. Imagine being in Rome and maybe also in Milan in one of the thirty trendy locations to experience unique moments in the company of the new Magnum 5 Kisses Limited Edition. We organised exclusive tastings with customised freezers, strategically positioned in fashion, design and wellness locations, which by their nature, enabled the consumption of the product to be de-contextualised and created a teaser launch campaign.
30
Trendy locations involved
23K
Tastings in Milan
3
Months period activity
18K
Tastings in Rome
30
Freezer: one in each location
300K
Direct contacts generated
500K
Digital reach
Give your target a strong clear message addressing all the 5 senses.
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