To generate awareness and expectation before the launch of Magnum 5 Kisses Limited Edition
Milan & Rome
It's spring. Imagine being in Rome and maybe also in Milan in one of the thirty trendy locations to experience unique moments in the company of the new Magnum 5 Kisses Limited Edition. We organised exclusive tastings with customised freezers, strategically positioned in fashion, design and wellness locations, which by their nature, enabled the consumption of the product to be de-contextualised and created a teaser launch campaign.
Trendy locations involved
Tastings in Milan
Months period activity
Tastings in Rome
Freezer: one in each location
Direct contacts generated
Give your target a strong clear message addressing all the 5 senses.
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