PROJECT

10 trendy locations for an amazing aperitif.
10 different formats for tasting and product communication.
60 events to launch a new consumption trend .
Each location hosted a program of customised evenings designed in harmony with the context and the profile of the target. We chose the summer to offer Ottocentonero in unconventional tastings, by the glass and in cocktails, always matching non-traditional gastronomic experience. Even the Millennials tasted the red bubbles during an emerging electronic music festival organised specifically to promote the product.