Cantine Riunite & CIV
To reposition red bubbles wine with the launch of the Ottocentonero label
10 trendy locations for an amazing aperitif.
10 different formats for tasting and product communication.
60 events to launch a new consumption trend .
Each location hosted a program of customised evenings designed in harmony with the context and the profile of the target. We chose the summer to offer Ottocentonero in unconventional tastings, by the glass and in cocktails, always matching non-traditional gastronomic experience. Even the Millennials tasted the red bubbles during an emerging electronic music festival organised specifically to promote the product.
Trendy locations involved
Direct contacts generated in one season
Digital reach in one season
Media clippings online & offline
Locations listed the product in their drink menu
The time has also come for you to multiply the opportunities for success.
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