ENIT menu

Ottocentonero

CLIENT

Cantine Riunite & CIV

CHALLENGE

To reposition red bubbles wine with the launch of the Ottocentonero label

WHERE

Milan

PROJECT

10 trendy locations for an amazing aperitif.
10 different formats for tasting and product communication.
60 events to launch a new consumption trend .
Each location hosted a program of customised evenings designed in harmony with the context and the profile of the target. We chose the summer to offer Ottocentonero in unconventional tastings, by the glass and in cocktails, always matching non-traditional gastronomic experience. Even the Millennials tasted the red bubbles during an emerging electronic music festival organised specifically to promote the product.

10

Trendy locations involved

60

Events

12K

Targeted tastings

100K

Direct contacts generated in one season

350K

Digital reach in one season

150

Media clippings online & offline

5

Locations listed the product in their drink menu

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The time has also come for you to multiply the opportunities for success.

Let's sit down at a table and talk​ ​about it.

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