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Baci Perugina

CLIENT

Nestlé

CHALLENGE

To strengthen the Baci positioning through the creation of partnerships with locations linked to contemporary Italian culture

WHERE

New York

PROJECT

For every place a customised experience. We chose food, fashion, design, hospitality and culture locations to be filled with Baci: dedicated packaging, memorable window displays, themed installations and many tasting opportunities. In this extraordinary project, undoubtedly the most complex undertaken by leDehors, there were 2 very special moments. The first was Baci Loves New York event in Greene Street organised together with Bisazza, Flou, Kartell and Artemide. An adorable mix of scenarios, tastings and artistic performances on the theme of love with the Juilliard School artists. The second was the celebration for Valentine's Day inside La Perla boutique on 5th Avenue. with the presence of the Maestro Chocolatier and a lingerie fashion show.

30

Locations involved

7

Exclusive events

2waves

Christmas time and Valentine's Day

9

Windows settings with the product

54K

Tastings & samplings

250K

Direct contacts generated

Find out more about other projects:

Sunglass Hut

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Cucina Barilla

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Melissa

FIND OUT

The time has also come for you to multiply the opportunities for success.

Let's sit down at a table and talk​ ​about it.

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