CLIENT
Nestlé
CHALLENGE
To strengthen the Baci positioning through the creation of partnerships with locations linked to contemporary Italian culture
WHERE
New York
PROJECT
For every place a customised experience. We chose food, fashion, design, hospitality and culture locations to be filled with Baci: dedicated packaging, memorable window displays, themed installations and many tasting opportunities. In this extraordinary project, undoubtedly the most complex undertaken by leDehors, there were 2 very special moments. The first was Baci Loves New York event in Greene Street organised together with Bisazza, Flou, Kartell and Artemide. An adorable mix of scenarios, tastings and artistic performances on the theme of love with the Juilliard School artists. The second was the celebration for Valentine's Day inside La Perla boutique on 5th Avenue. with the presence of the Maestro Chocolatier and a lingerie fashion show.
30
Locations involved
7
Exclusive events
2waves
Christmas time and Valentine's Day
9
Windows settings with the product
54K
Tastings & samplings
250K
Direct contacts generated
The time has also come for you to multiply the opportunities for success.
Let's sit down at a table and talk about it.
CONTACT USBy visiting the site you implicitly accept the use of cookies to improve navigation and show content in line with your preferences. View the privacy and cookie policy