CLIENT
Luxottica
CHALLENGE
To develop an international activity for consumer activation in Sunglass Hut stores during the Holiday Season
WHERE
Europe & Middle East
PROJECT
Here is the idea: to personalise Christmas gift packs in Sunglass Hut stores, involving customers in the choice of wrapping paper, decorations and messages. Following the colours and the mood of the Holiday Season communication campaign we studied solutions for the packaging with a dedicated graphic pattern. We then set up the Gift Lab temporary display in more than 100 Sunglass Hut premium stores during the whole holiday season.
4
Countries
100
Top stores involved
20K
Fine gifts packaging prepared
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