CLIENT
Lindt & Sprüngli
CHALLENGE
To strengthen awareness and positioning of Lindt's Mini Pralinés
WHERE
Milan, Rome and other 12 cities in Italy
PROJECT
The best encounters arise from unusual combinations. After identifying possible partner brands and analysing their profiles, we arranged for Lindt & Sephora to meet. Two different worlds creating a large bright spark. In 24 top stores of Sephora, the first beauty retail brand in Italy, we created product experiences by mixing cosmetics and chocolate: mini events with make-up lessons, tastings, gifts and exclusive events for top customers. We took care of the launch of Mini Pralinés in the new Beauty Store in Milan: for the occasion we involved Maitre Chocolatier, bloggers and influencers who, between tastings, used a uniquely created interactive selfie wall and a game app for tablets to share brand contents.
24
Sephora Top Stores involved
10K
Tastings & samplings
106
Beauty hub desks personalised Lindt
120K
Light engagement contacts generated
288
Beauty classes in partnership
200K
Digital reach
#
Social media activities in synergy
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