PROJECT

Two days of amazement and wonder at the Sunglass Hut International Marketing Meeting. We poured all our expertise into this project to design a personalized experiential event to compliment the mood of the brand. The ideas that we selected and developed were intended to engage the guests and make this experience fun and memorable for each of them. To do this, we chose a location full of inspiration: the Japanese Tenoha concept store in Milan. The tones and mood of the communication campaign guided us in the set up of the scenario, the sound design for the event, the origami workshops for the guests and the creation of personalized and extravagant cocktails. The details became experiences: the latest generation photo booth that produced gifs and boomerangs multiplied the fun, a dance flashmob came alive at aperitif time, the room filled with soap bubbles, smiles and cotton candy, all combined to recreate the brand's festive and sunny atmosphere.