CLIENT
Luxottica
CHALLENGE
Position the brand in a distribution niche in international concept stores
WHERE
Milan | Rome | London | Paris | New York | Los Angeles | San Francisco
PROJECT
We immersed ourselves in a fascinating international retail scouting to identify a new distribution niche characterized by iconic and trendy concept stores in the fashion, design, culture and lifestyle sectors. We personally visited more than 300 points of sale, carefully selecting a limited number of locations in each city in line with the product placement project. The brand has benefited with significant returns in terms of image and reputation and with the creation of new commercial opportunities.
25
international concept stores involved
78%
average sell out of the models presented
#
international visibility in trendy spots
#
endorsement effect
Give your target a strong clear message addressing all the 5 senses.
Contact us now, we can help you.
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