Develop the guidelines for the design of an innovative retail concept under the Algida brand
To create the home of an Italian cult brand from scratch we had to take into consideration not only the ice cream world. We started the project with the selection of international cutting-edge concept and flagship stores belonging to different sectors. We then analysed the main retail trends and identified experiential formats in the specific context of food brands. The project was completed with the definition of guidelines for a retail concept capable of creating emotions and an unmatched consumer experience.
Give your target a strong clear message addressing all the 5 senses.
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