To support the transformation of Capitelli Pharmacy, designing and positioning on the market an innovative retail concept dedicated to people's health and well-being.
Chignolo Po (Pavia)
The dream of Claudia, a young and enterprising pharmacist, was to renovate the family pharmacy and make it evolve into a new concept, a real holistic center. We took charge of the entire project since the very beginning by making a preliminary research on retail trends. We supported therefore Claudia from the concept development to the creation of the brand with naming, logo and strategy; from the design of the shopping experience in the new physical spaces to the design of the website and online shop. We also got involved on the events schedule planning, on the packaging development and on the social media channels strategy & contents production. Even the opening event was conceived and organized by leDehors in compliance with sustainability criteria such as environmental impact, accessibility and local social support. Innesti offers welcoming spaces and services suitable for every health need: a Pharmacy enriched by a beauty and well-being dedicated area, an advanced Laboratory and health professionals team. Furthermore they have room for events and workshops, a kitchen, a fitness area, the beautiful garden and the woods.
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