To design, develop and implement a Drive to Store & Activation project for DoDo boutiques during the Valentine's holiday
45 boutique and corners in Italy and Germany
Our strategic concept played over the combination of jewels & chocolate: delicious, precious and irresistible symbols of love. A sort of game between romance and taste that begins outside DoDo boutiques with an invitation hidden in a surprise box handed in to passers-by. The common thread through the project is the faceted heart: the gem of the DoDo Heart Collection which inspired the Maitre Chocolatier Charlotte Dusart to recreate an exclusive chocolate heart . A unique sensory experience awaited guests inside the boutique: to choose the chocolate they were willing to taste among three flavours displayed inside the glass cloches. Together with Charlotte Dusart we have also created a precious and refined gift box with a selection of customised gourmet pralines to delight DoDo customers. leDehors was in charge of both strategy, creativity, production and implementation of the entire project with the taste and the deep attention to detail that distinguish us.
Give your target a strong clear message addressing all the 5 senses.
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