CHALLENGE
To celebrate the brand’s 30th anniversary by bringing the essence of DoDo to the streets of Milan and Rome, through a curated map of cool locations and a series of engaging initiatives.
WHERE
Milan & Rome
PROJECT
To mark DoDo's 30th anniversary, we created an innovative Placement and Drive to Store campaign. Illustrated by Cinzia Zenocchini, our ‘DoDo City Maps’ were the heart of the project. These maps guided visitors through DoDo’s flagship stores in Milan and Rome to discover unique spots and amazing partners. Experiences included custom bouquets from POTAFIORI, trendy nail art by Kult, personalized DoDo Ruby Stracciatella and DoDo Donut ice creams from Gusto 17, and a fabulous brand-inspired cocktail at Hotel JK Place. Every detail, from selecting the perfect spots to crafting bespoke materials, aimed to bring the brand's essence to life in iconic locations, connecting with a new, cool, and young audience.
2
flagship store DoDo
15
selected locations in Milan
15
selected location in Rome
10k
city maps handed out
8
locations involved in product placement activities
Give your target a strong clear message addressing all the 5 senses.
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