PROJECT

During Milan’s Design Week we curated an exclusive takeover for DoDo at the Milanese gelateria, Gusto17, in the Tortona District. The store on Via Savona was entirely transformed with DoDo's vibrant colors and graphics. We also introduced two limited edition ice creams: DoDo Ruby Stracciatella and DoDo DoNut, which quickly became best-sellers. Our initiative generated significant online buzz and orders, while a special invitation for Gusto17 customers to receive a complimentary gift at DoDo's flagship on Via Manzoni drove considerable foot traffic. This project, which we meticulously planned down to every detail, garnered media attention from top publications like Corriere della Sera, Grazia, and Amica.