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Recarlo More Collection

CLIENT

Recarlo

CHALLENGE

To establish colour as the defining signature of the More collection, creating truly unforgettable shopping moments in the brand’s flagship stores.

WHERE

Milan, Rome, Bari

PROJECT

Colour is one of the most powerful triggers of desire. For the launch of More, Recarlo's new fine jewellery collection featuring semi-precious stones, we designed an experience to introduce colour into the brand's world in a way that felt both immersive and unmistakably contemporary. For the boutique windows in Milan, Rome and Bari, we collaborated with paper artist Mauro Seresini to create sculptural compositions in paper: soft, fluid forms that gently guide the eye towards the jewels themselves. To complete the artistic installation, we developed, in partnership with Maître Chocolatier Charlotte Dusart, a tasting ritual around the story of the new collection. Customers were invited to choose their colour from an elegant menu comprising six artisan pralines that reinterpreted the shapes and tones of the jewels, which transformed the discovery of each stone into a guided yet intimate and refined sensory journey. In seamless continuity with the project's visual language, each praline was presented on a miniature sculpture by the paper artist.

Give your target a strong clear message addressing all the 5 senses.

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