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Cucina Barilla

CLIENT

Barilla

CHALLENGE

To create brand awareness and product trials for Cucina Barilla.

WHERE

Milan, Forte dei Marmi, Lerici

PROJECT

What would happen if we put an oven and Cucina Barilla recipe kits in a co-working space? You would certainly see incredible things. In co-workings in Milan we organised tasting days and demonstration corners to create direct experiences with the dedicated oven. Lunchtime, break-time and aperitifs became fun sharing moments for co-workers to discover Cucina Barilla. Using the co-working database we defined a communication strategy with the aim of promoting recipes tasting and the sale of dedicated subscriptions. In Milan and Versilia, the oven was also installed in apartments selected inside short-term rental platforms and the recipe kits were offered as an additional courtesy during the stay.

4

Co-working spaces involved in Milan

12

Tasting days

14

Apartments involved in Milan and Versilia

3

Months period activity

2K

Targeted tastings & direct contact with the product

10K

Digital reach

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