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Magnum

CLIENT

Unilever

CHALLENGE

To generate awareness and expectation before the launch of Magnum 5 Kisses Limited Edition

WHERE

Milan & Rome

PROJECT

It's spring. Imagine being in Rome and maybe also in Milan in one of the thirty trendy locations to experience unique moments in the company of the new Magnum 5 Kisses Limited Edition. We organised exclusive tastings with customised freezers, strategically positioned in fashion, design and wellness locations, which by their nature, enabled the consumption of the product to be de-contextualised and created a teaser launch campaign.

30

Trendy locations involved

23K

Tastings in Milan

3

Months period activity

18K

Tastings in Rome

30

Freezer: one in each location

300K

Direct contacts generated

500K

Digital reach

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Give your target a strong clear message addressing all the 5 senses.

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