To consolidate the positioning of the premium Tre Marie collection by offering moments of experience to a medium-high target
Milan, Turin, Florence, Rome, Madonna di Campiglio, Paris, Miami
To put together a series of iconic locations in fashion, design, art, food and hospitality. The results are very special tastings, window displays and installations, sales corners, events and gifts: among these events we especially remember the Christmas toast in Via della Spiga in Milan and the participation in the Salone del Mobile with a design packaging for the panettone. Our work for Tre Marie is a perfect example of real life product placement: among the various projects we carried out, this one stands out for the number of locations involved, their heterogeneity and the wide geographical area covered.
Christmas toast in Via della Spiga, Milan
Christmas toast in Via Tornabuoni, Florence
Involvement during Design Week & Fashion Week, Milan
Gastronomic Week end at Madonna di Campiglio sky resort
Commercial Accounts opened in new retail channels
Tastings & samplings during Holiday Season 2012
Direct contacts generated in one season
Give your target a strong clear message addressing all the 5 senses.
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