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Lindt Mini Pralinés

CLIENT

Lindt & Sprüngli

CHALLENGE

To strengthen awareness and positioning of Lindt's Mini Pralinés

WHERE

Milan, Rome and other 12 cities in Italy

PROJECT

The best encounters arise from unusual combinations. After identifying possible partner brands and analysing their profiles, we arranged for Lindt & Sephora to meet. Two different worlds creating a large bright spark. In 24 top stores of Sephora, the first beauty retail brand in Italy, we created product experiences by mixing cosmetics and chocolate: mini events with make-up lessons, tastings, gifts and exclusive events for top customers. We took care of the launch of Mini Pralinés in the new Beauty Store in Milan: for the occasion we involved Maitre Chocolatier, bloggers and influencers who, between tastings, used a uniquely created interactive selfie wall and a game app for tablets to share brand contents.

24

Sephora Top Stores involved

10K

Tastings & samplings

106

Beauty hub desks personalised Lindt

120K

Light engagement contacts generated

288

Beauty classes in partnership

200K

Digital reach

#

Social media activities in synergy

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