PROJECT

What would happen if we put an oven and Cucina Barilla recipe kits in a co-working space? You would certainly see incredible things. In co-workings in Milan we organised tasting days and demonstration corners to create direct experiences with the dedicated oven. Lunchtime, break-time and aperitifs became fun sharing moments for co-workers to discover Cucina Barilla. Using the co-working database we defined a communication strategy with the aim of promoting recipes tasting and the sale of dedicated subscriptions. In Milan and Versilia, the oven was also installed in apartments selected inside short-term rental platforms and the recipe kits were offered as an additional courtesy during the stay.