In a context of transformation, we all need to understand what shape the future will take.For us this is the first step, actually, a step back: a zoom out to be sure that we truly understand the essence of the brand.
Using a research approach and observation of reality, we analyse what is happening around us to identify the processes that trigger socio-cultural changes, translating them into new trends. Our research continues with in-depth analysis of consumer behaviour and the identification of retail trends, both global and sectoral.
This process generates tools for creative planning in fashion, beauty and design, valid for the medium-long term. In the specific case of retail channels, the research provides guidelines for the development of innovative concepts or indications for improving the shopping experience and enriching the range of services.
GLOBAL AND INDUSTRY TREND REPORTS
RETAIL EVOLUTION ROADMAPS
INSIGHTS FOR STRATEGIC AND CREATIVE DESIGN
GUIDELINES FOR RETAIL CONCEPT DEVELOPMENT
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