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Melissa

CLIENT

Grendene Italy

CHALLENGE

To celebrate the arrival of summer by designing a Summer Party dedicated to the fashion brand Melissa.

WHERE

Milan

PROJECT

A party needs many elements to succeed. And to organise the Melissa Summer Party we thought of everything. There is the magical atmosphere of early summer in Milan: it is sunset, and the air in Darsena at this time of year is sparkling. Every detail we choose enhanced the brand's DNA: from the decor to the cocktail recipe created for the occasion, from the choice of the DJ with her very personal style to the influencers; invitations, selfie background, video wall, gifts and handwritten thank you notes. Every ingredient turned into a true brand experience in a context of fun and sharing. It was an unforgettable evening for both this fashion brand and its guests, and for us.

480

Guests

18

Influencers and micro influencers

10K

Light engagement contacts generated

400K

Digital reach

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The time has also come for you to multiply the opportunities for success.

Let's sit down at a table and talk​ ​about it.

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