PROJECT

There are no limits for the unconventional. An innovative book shop with spaces dedicated to co-working, cultural events and a gourmet café, was the location to experiment interaction formats between Faber-Castell products and people. To ensure that the writing tools became visible in contexts related to digital, design, entertainment and teaching, we drafted a program of events that highlighted the commercial launches of the products: workshops for Fuorisalone professionals, creative laboratory for children, a contest for Fine Arts students, presentations for mummy bloggers and initiatives dedicated to co-workers. The most interesting event brought together a raw food chef and an illustrator to create a recipe literally full of colour.