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Faber-Castell

CLIENT

Faber-Castell

CHALLENGE

To create moments of direct interaction with different Faber-Castell product targets.

WHERE

Milan

PROJECT

There are no limits for the unconventional. An innovative book shop with spaces dedicated to co-working, cultural events and a gourmet café, was the location to experiment interaction formats between Faber-Castell products and people. To ensure that the writing tools became visible in contexts related to digital, design, entertainment and teaching, we drafted a program of events that highlighted the commercial launches of the products: workshops for Fuorisalone professionals, creative laboratory for children, a contest for Fine Arts students, presentations for mummy bloggers and initiatives dedicated to co-workers. The most interesting event brought together a raw food chef and an illustrator to create a recipe literally full of colour.

5

Creative laboratory for children

1K

Direct contacts generated

2

Workshops for design professionals

2

Presentation events to bloggers

25K

Digital reach

2

Entertainment events with raw food chef

1

Contest for Fine Art students

+24%

Sales growth in the book shop during the program

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