To create moments of direct interaction with different Faber-Castell product targets.
There are no limits for the unconventional. An innovative book shop with spaces dedicated to co-working, cultural events and a gourmet café, was the location to experiment interaction formats between Faber-Castell products and people. To ensure that the writing tools became visible in contexts related to digital, design, entertainment and teaching, we drafted a program of events that highlighted the commercial launches of the products: workshops for Fuorisalone professionals, creative laboratory for children, a contest for Fine Arts students, presentations for mummy bloggers and initiatives dedicated to co-workers. The most interesting event brought together a raw food chef and an illustrator to create a recipe literally full of colour.
Creative laboratory for children
Direct contacts generated
Workshops for design professionals
Presentation events to bloggers
Entertainment events with raw food chef
Contest for Fine Art students
Sales growth in the book shop during the program
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