Lindt & Sprüngli
To strengthen awareness and positioning of Lindt's Mini Pralinés
Milan, Rome and other 12 cities in Italy
The best encounters arise from unusual combinations. After identifying possible partner brands and analysing their profiles, we arranged for Lindt & Sephora to meet. Two different worlds creating a large bright spark. In 24 top stores of Sephora, the first beauty retail brand in Italy, we created product experiences by mixing cosmetics and chocolate: mini events with make-up lessons, tastings, gifts and exclusive events for top customers. We took care of the launch of Mini Pralinés in the new Beauty Store in Milan: for the occasion we involved Maitre Chocolatier, bloggers and influencers who, between tastings, used a uniquely created interactive selfie wall and a game app for tablets to share brand contents.
Sephora Top Stores involved
Tastings & samplings
Beauty hub desks personalised Lindt
Light engagement contacts generated
Beauty classes in partnership
Social media activities in synergy
You too can offer a personalised and engaging experience, just like your consumers want.
Start now, start with us.CONTACT US