PROJECT

The best encounters arise from unusual combinations. After identifying possible partner brands and analysing their profiles, we arranged for Lindt & Sephora to meet. Two different worlds creating a large bright spark. In 24 top stores of Sephora, the first beauty retail brand in Italy, we created product experiences by mixing cosmetics and chocolate: mini events with make-up lessons, tastings, gifts and exclusive events for top customers. We took care of the launch of Mini Pralinés in the new Beauty Store in Milan: for the occasion we involved Maitre Chocolatier, bloggers and influencers who, between tastings, used a uniquely created interactive selfie wall and a game app for tablets to share brand contents.